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Logical steps in the growth of a business using advertising (litho)
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Logical steps in the growth of a business using advertising (litho)
7201284 Logical steps in the growth of a business using advertising (litho) by American School, (20th century); Private Collection; (add.info.: Logical steps in the growth of a business using advertising. Illustration from Effective Direct Advertising, by Robert E Ramsay (D Appleton and Company, New York and London, 1923).); © Look and Learn
Media ID 24729050
© Look and Learn / Bridgeman Images
Brand Brands Business Business Enterprises Corporations Diagram Direct Mail Free Trade Goods Transport Graph Growing Growth Managing Offensive Adverisements Adverting Advertise Advertising Company Advertisment Advertizing Demographics
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EDITORS COMMENTS
This black and white lithograph, titled "Logical steps in the growth of a business using advertising" offers a fascinating glimpse into the early 20th-century world of trade and commerce. Created by American School, this print showcases the importance of advertising in the growth and success of businesses during that era. The illustration, taken from Robert E Ramsay's book "Effective Direct Advertising" published in 1923, depicts a diagrammatic representation of various stages involved in promoting a brand or product. It serves as an insightful visual guide for entrepreneurs seeking to expand their enterprises through strategic advertising. With its intricate details and precise lines, this lithograph captures the essence of America's booming economy at the time. It symbolizes not only the aspirations and ambitions of business owners but also highlights how advertising played a crucial role in shaping consumer behavior. As we delve into this piece further, we are transported back to an era where corporations were flourishing and free trade was on the rise. The image reminds us that behind every successful business lies careful planning, effective marketing strategies, and constant adaptation to changing market trends. This historical artwork is not just a beautiful depiction; it represents an important chapter in American history when businesses thrived on innovation and creativity. As we admire this lithograph today, let us appreciate how far we have come while acknowledging that these logical steps still hold relevance for modern-day entrepreneurs striving for success through impactful advertising campaigns.
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